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Managing a law firm in Abu Dhabi requires a high level of sophistication. As a result, it is essential for general and operations managers to implement strategies to maximize client retention. Client retention efforts can make a huge difference when meeting business development targets. A law firm must be able to retain existing clients and win new ones.
Relationship building:
Increasing communication between the law firm and the client is essential to a successful relationship. Insufficient communication can lead to confusion, frustration, and disconnect. Common topics for dialogue include business goals, project scope and status, fees, and service delivery. Focusing on the client’s pain points is crucial to achieving a complete relationship.
Communication:
To establish trust with your client, you must communicate effectively. Communication between law firms and clients should be through phone calls, email, and in-person meetings. Email should be proofread, spelling checked, and clients should feel free to call and text during business hours. Depending on the nature of the communication, the client might prefer email over text.
Stay present and attentive to your client’s story if you’re communicating via phone or in person. If you need more clarification on the problem, ask more probing questions. Also, take your time offering advice before fully understanding the problem.
Strategic planning:
You need to develop a broad network of contacts and relationships if you are a new attorney and want to get the most out of your legal career. You can start by building your confidence by networking with other attorneys and partners in your law firm. Attend client meetings and get to know your target audience by participating in community organizations. Also, cultivate a relationship with the marketing department, as they are a valuable resource for your firm’s success.
Technology:
Technology helps law firms operate more efficiently and effectively meet their clients’ needs. It reduces administrative tasks and provides a more personalized client experience. For example, paperwork automation can help law firms increase their efficiency and save time. Technology can help law firms educate clients on their cases and reduce non-billable tasks. According to a recent study, attorneys spend about 28 percent of their time on administrative tasks rather than working on client matters.
